WBCA Pink Zone™

Mission Statement
The WBCA Pink Zone™ initiative is a global, unified effort for the Women's Basketball Coaches Association's (WBCA) nation of coaches to assist in raising breast cancer awareness on the court, across campuses, in communities and beyond.

History
The WBCA began the WBCA Pink Zone™, formerly known as "Think Pink", in 2007 as an initiative to raise breast cancer awareness in women's basketball, on campuses and in communities. Kay Yow, former North Carolina State University head women's basketball coach, served as the catalyst for the initiative after her third reoccurrence of breast cancer in 2006. In 2007, more than 120 schools unified for this effort and helped make the inaugural year a success. In 2008, over 1,200 teams and organizations participated, reaching over 830,000 fans and raising over $930,000 for breast cancer awareness and research. The 2009 campaign raised over $1.3 million, reached over 912,000 fans, unified more than 1,600 participating teams and organizations, and saw 56+ schools break attendance records at their event. The WBCA's charity of choice is the Kay Yow/WBCA Cancer Fund®, in partnership with The V Foundation. The WBCA strongly encourages all donations from Pink Zone games to be given to this Fund.

WBCA Pink Zone™ 2010
The WBCA Pink Zone™ dates for 2010 will be February 12-21. If you do not have a game during that window in which you can participate, feel free to select a game as close as you can to the dates listed.

WBCA Pink Zone FAQ's/Tips

Who's Getting Involved?
Coming Soon! - Click here to officially sign up as a participant in the 2010 WBCA Pink Zone™. If you have already signed up, click here to edit your entry. We want to know who's involved in this wonderful cause and inform others of your support and involvement on our website! Please make sure you communicate with others in your department to eliminate duplicate entries.

2010 Participants - Coming Soon!
2009 Participants
2008 Participants

Do you have a story about how breast cancer has touched your life? If so, email msmith@wbca.org and let us know! Click here to read stories from 2008 or here to read our 2009 stories.

Why Get Involved?
There are several coaches currently fighting this vicious disease. Women's basketball coaches share not only a profession, but a community, and it is important to pull together and support such causes as this.

Officials Involvement in the WBCA Pink Zone™
The NCAA has also joined the WBCA Pink Zone™ initiative by implementing the "Calling for a Cure" campaign where all NCAA women's basketball officials blew a pink whistle during the WBCA Pink Zone™. Additionally, officials were encouraged to make a donation to the Kay Yow/WBCA Cancer Fund®. The NCAA raised $45,000 during the "Calling for a Cure" campaign over the past two years. For more information, please contact the NCAA.

Donation Information
The WBCA's charity of choice is the Kay Yow/WBCA Cancer Fund®, in partnership with The V Foundation. We strongly encourage you to support this Fund with any donations, raffles, sales, etc. that you might be doing. For more information on the Kay Yow/WBCA Cancer Fund®, click here.

Please make checks payable to the ‘Kay Yow/WBA Cancer Fund – The V Foundation’ and send them to the address listed below. In addition, designate somewhere that the check is part of the WBCA Pink Zone™ initiative.

WBCA 
Attn: Megan Smith
4646 Lawrenceville Hwy
Lilburn, GA 30047

Purchase Products Now!
The 2009 - 2010 Concept Shop will be launched in early Fall. There are a few items available in the Concept Shop at this time. Please click here to do some charitable shopping and benefit the Kay Yow/WBCA Cancer Fund®. (2009 NCAA Waiver Memo) Are you purchasing uniforms locally? Check out the NCAA Guidelines.

Radio/Television Spots
Download the WBCA Pink Zone™ radio spot
Download the Kay Yow/WBCA Cancer Fund® radio spot
Request the WBCA Pink Zone™ television spot for your local TV station, jumbotron, websites etc. Don't forget to define format needed and provide mailing address.
Request the Kay Yow/WBCA Cancer Fund® television spot for your local TV station, jumbotron, websites etc. Don't forget to define format needed and provide mailing address.

Promotional Materials and Product Ideas

• Request WBCA Pink Zone™ logo (Text Usage & Logo Guidelines) (Approved School Logo Examples)
  
• Request Kay Yow/WBCA Cancer Fund® logo (Text Usage & Logo Guidelines)
• WBCA Pink Zone Product Ideas *Please note that if you are wearing pink uniforms, communicate that with your opponent. If both teams are wearing pink uniforms, the away uniform must be a distinctly darker pink than the home uniform.
• Promotional Ideas for Your Campus
• WBCA Pink Zone Fact Sheet
• Breast Cancer Facts and Statistics
• WBCA Pink Zone Radio Announcement Verbiage
• Sample Pink Zone Marketing Plans from 2008
• 2008 Collage Posters - Check them out! Your school may be featured.
  
• WBCA Pink Zone Flyer - Just download the PDF, type in your own information, print and you're done
• WBCA Pink Zone Flyer 2 - Download the EPS and add your own logos, pictures and information
• Need donation collateral material? Click here for pledge cards, flyers, brochures, etc.

If you would like to be added to the WBCA's distribution list for future emails on this initiative, or if you have any ideas for products or promotions that you would like added to the list, email msmith@wbca.org. This will help everyone stay informed and make this initiative very impactful on every campus in the nation!