Kay Yow Cancer Fund

The WBCA's charity of choice is the Kay Yow Cancer Fund^TM. Founded in December 2007, the Kay Yow Cancer Fund is a 501 c(3) charitable organization committed to being a part of finding an answer in the fight against women's cancers through raising money for scientific research, assisting the underserved and unifying people for a common cause.

The late Kay Yow, the Fund's namesake and former North Carolina State University head women's basketball coach, was a past president and founding member of the WBCA, and a galvanizing voice for the Association.Yow was first diagnosed with breast cancer in 1987, and passed away on January 24, 2009, after facing her third bout with the disease.

Play 4Kay (formerly known as WBCA Pink Zone)

For 2012 and beyond, the WBCA Pink Zone has been rebranded as Play 4Kay. The mission of the initiative, which was brought to life in 2007, will remain intact: a nation of coaches raising breast cancer awareness on the court, across campuses, in communities and beyond. The Kay Yow Cancer Fund will continue to be the official charity of the initiative.

The justification behind the rebranding is to keep the story and legacy of Kay Yow at the forefront of everything the Fund commits itself to.

Please help us further Coach Yow's mission by participating in Play 4Kay and donating proceeds from your event to the Kay Yow Cancer Fund. By donating to the Fund you're allowing the women's basketball community to contribute more funds as a collective whole in support of cancer research.

Click here to learn more about Play 4Kay.
View the NCAA memo on allowable pink items for Play 4Kay.

Download frequently asked questions about how you can participate.


For more information about the Kay Yow Cancer Fund please visit www.kayyow.com or contact their staff at (919) 460-6407 or info@kayyow.com.